Clik here to view.
Questions and Answers – Keeping It Simple
Trust Me (Photo credit: Wikipedia) There’s nothing particularly earth-shattering about this blog from Bryce Raley and the Louisville Inbound Marketing blog. I included it, however, because it points...
View ArticleClik here to view.
How And When To Write A Curated Newsletter
Curated newsletters represent one of the easiest ways to maintain top-of-mind status with your prospect or current customer. As always, how and when you will utilize the newsletter is going to depend...
View ArticleWhy Practical or Awe-Inspiring Inbound Marketing Depends on Your Industry’s...
This article by Michael Lieberman once again touches on what seems to be a popular topic in the inbound world – the need to “kill it” when creating content. Whereas some see the need for content to be...
View ArticleClik here to view.
How To Use Content Curation For Lead Generation
Over the past few weeks, we’ve taken a look at what defines a business grade curation tool, what a curation strategy looks like, how and when to use certain aspects of curation (blog, social,...
View ArticleCommon Sense, Sales, and Content Marketing
This article by Mike Anderson rehashes a universal truth that’s always good to keep in mind: common sense is not common for everyone. Specifically, he uses the analogy of his first experience of being...
View ArticleClik here to view.
Using Content Curation For Lead Nurturing
Earlier in the week, we took a look at how content curation can be used to generate leads. Today, we’ll explore how curation can be used for lead nurturing emails, remembering that content curation is...
View ArticleClik here to view.
The Google Keyword Apocalypse And Hypocrisy Of Some Inbound Marketers
On the Whole Brain Marketing blog, Frank Isca took a look last week at how the encryption of Google keyword data will affect inbound marketers. Thankfully, Frank puts a positive spin on this transition...
View ArticleBe Wary Of An Overly Inbound World
This article by Spencer Powell of TMR Direct really highlights a potential greater issue in the inbound world, although it may not be causing concern in the immediate. Powell is discussing the typical...
View ArticleHypocrisy Revisited — Inbound Marketers
As I wrote last week in The Google Keyword Apocalypse and the Hypocrisy of Some Inbound Marketers, I believe it’s disappointing to see marketers put a negative spin on the block on keyword data from...
View ArticleClik here to view.
The Best Sales Tips To Learn From A Five Year-Old
As I write this, the government remains in its second day of shutdown and the partisan battles continue. By the time this blog entry becomes published, who knows what the outcome will be. Inspired by...
View ArticleClik here to view.
How NOT to Utilize “Content Curation”
With regards to publishing, social sharing, email newsletters, lead generation, and lead nurturing, we’ve recently taken some looks at how to effectively utilize content curation to achieve your goals....
View ArticleThe Emerging Role Of Distribution In Driving Sales
On the Convince and Convert blog last week, Tom Martin took a look at what he dubbed “the invisible sale.” In other words, sales that take place when you don’t even know they are occurring — sales to...
View ArticleClik here to view.
What Are Best Practices For Curation Marketing?
Content curation marketing continues to mature in the business world, with a strong and growing interest in the B2B space. But there is still much to learn for most of us marketers. Today I would like...
View ArticleClik here to view.
When To Use Curated Content On Your Company Blog
Recently, Marcus Sheridan and the Sales Lion pronounced why Curated Content on Your Website is an Ineffective Waste of Time. A closer look at his article reveals Marcus was really referring to...
View ArticleClik here to view.
How and When to Utilize a Microsite or Niche Topic Portal
Curated microsites (also known as niche topic portals) are one of the most underutilized ways to increase lead generation as part of curation and content marketing efforts. A niche topic portal is...
View ArticleClik here to view.
Learn When and Where Curation Tools for Business Can Drive More Revenue
Stating the necessity of “more content” is a common refrain, not only from industry thought-leaders, but also many of the industry surveys that outline content marketers’ top challenges. For today’s...
View ArticleClik here to view.
Survey: Content Marketers Cite Resources, Time as Major Impediments to...
Content Marketer Survey on Surveys Results In a recent survey, “lack of time” and “lack of resources” were listed by content marketers as the two greatest impediments to their survey-responding...
View ArticleHow Often Should I Blog for My Business? … A Comprehensive Look
With the recent publishing of our eBook/workbook, “Create More Blog Posts,” I wanted to take an expansive look at the question “how often should I blog for my business?” Short Answer: At least once per...
View ArticleClik here to view.
How Often Should I Email My Subscribers? … A Comprehensive Look
Short Answer: At least once per week for businesses trying to use their newsletter for lead nurturing purposes. Consistency matters to remain top-of-mind and to engage readers (this will vary by...
View ArticleClik here to view.
How Do You Measure Content Marketing ROI? … A Comprehensive Look
In installment number seven of our “timeless question exploration” series, we’re looking at the question of “How Do You Measure Content Marketing ROI?” While most of the articles we explored spoke to...
View ArticleClik here to view.
How Do I Get More Twitter Followers for My Business? … A Comprehensive Look
In installment number eight of our “timeless question exploration” series, we’re looking at the question of “How Do I Get More Twitter Followers for My Business?” Short Answer: There is really no one...
View ArticleClik here to view.
How Do You Measure Social Media ROI? … A Comprehensive Look
In installment number 13 of our “timeless question exploration” series, we’re looking at the question of “How Do You Measure Social Media ROI?” Short Answer: It’s not always easy to determine ROI of...
View ArticleClik here to view.
What Defines A Business Grade Curation Tool?
As with many industries, there seems to be a stream of content marketing and content curation tools being introduced to and/or on the market at any given time. Many lists have been created, offering a...
View ArticleClik here to view.
What Does a Content Curation Strategy Look Like?
Towards the end of last week, we took a look at what defines a business grade content curation tool. This week, we’ll follow up by exploring what a sample content curation strategy looks like in a...
View ArticleDo This To Establish Thought Leadership And Increase Revenue
This article by Brian Hasenbauer of The Center for Sales Strategy does a great job of exploring how thought leadership can lead to more revenue. As thought leadership is oftentimes an objective of...
View ArticleClik here to view.
How To Find The Best Content For B2B Content Curation
In the past few days, we’ve taken a look at what defines a business grade curation tool, as well as a sample content curation strategy. Oftentimes, the next common questions we receive are: “how do I...
View ArticleThe Quality of Content Versus Quantity of Content Debate Continues
This article by Pat Owings does a good job of speaking to a lot of the questions we receive here at B2B Content Engine, as well as some of the additional “fears” holding people back in their content...
View ArticleClik here to view.
How Often Should I Curate Content?
Frequency of Curation (Photo credit: Wikipedia) If you’ve taken the time to read any of our previous blog posts or have visited our website, you already know our answer to the commonly asked question...
View ArticleThe Danger of Simplifying Storytelling
I thought this post from the Influential Marketing Blog did a very good job illustrating the “everybody can do it” problem facing brands today. As the article suggests, when “everybody can do it”...
View ArticleClik here to view.
How And When To Write A Curated Blog Post
P writing blue (Photo credit: Wikipedia) Recently, we took a look at what a content strategy looks like, as well as how to find content streams for curation purposes. The next logical step, then,...
View ArticleThe Power of Niche Focused Content
On multiple fronts, this is a really interesting article by Andrew Davis. The first reason I would say that has to do with the paradox content marketing is creating at the moment. As Davis mentions,...
View ArticleClik here to view.
How and When to Use Content Curation For Social Media
Knowing how and when to use content curation for social media is a great way to generate brand and thought leadership while driving web traffic. Of course, any social media activity you decide to...
View ArticleHow Utilizing Content Curation Tools Can Win Your Marketing Agency More Deals
With a B2B sales background, I’m always looking to better understand content marketing/content curation in the context of real-life value propositions for agencies and companies executing those...
View ArticleLearn Why “Context as the Future of Inbound” Could Be Troublesome for...
With the recent completion of Inbound ’13, it’s exciting to hear what the company has in store for the future. Its software functionality seems to be maturing at a feverish pace, and the possibilities...
View ArticleClik here to view.
Why SEO companies are putting more stress on Content Marketing?
I have noticed the trend of content marketing articles on many SEO focused forums and blogs has accelerated in the last few months. It is easy to see why from several recent marketer reports and...
View ArticleClik here to view.
Content Curation Strategy for Content Marketers: Part 1
This is a two part post in which I will talk about using content curation as part of your overall content marketing strategy. This first part explores developing an overall content curation strategy...
View ArticleClik here to view.
Content Curation Strategy for Content Marketers: Part 2
In the first of this two part post, we talked about content curation strategies. Content curation is applicable to three interrelated content marketing goals: driving targeted website traffic;...
View ArticleClik here to view.
Case Study: Content Marketing Consistency Wins Long-Term Results
As most of you know, content marketing is a marathon and not a sprint. A big part of content marketing involves generating long-term thought leadership and brand equity — using content to educate. You...
View ArticleClik here to view.
Thoughts on ‘The Ultimate B2B Marketing Guide to Content Distribution’
A good summary from g2m solutions. As content marketers, we often do not spend enough time distributing our content … or, we do not know how. At the B2B Content Engine, we’ve have had great success...
View ArticleClik here to view.
What Is A Lead For A Content Marketer?
After the recent publishing of our new eBook, “That’s Not A Lead!”, by Andy Detweiler, I have been thinking more and more about what can be defined as a content marketing driven lead. Frankly, as...
View Article5 Content Creation Tactics (not Marketing Strategies) to Fill Your Editorial...
I have one quip and one additional suggestion for the blog “5 Content Marketing Strategies to Fill Your Editorial Calendar.” First, my quip: these are clearly content creation tactics and not content...
View ArticleClik here to view.
Using the Meeting Invite as your Sales “Call-to-Action”
Content marketing is a great way to smooth the sales process for both the company and customer. When properly executed, content marketing educates prospects early and often, as businesses build trust...
View ArticleClik here to view.
Thoughts on ‘45% of Leads End up Buying’
This is a remarkable number and would surprise most of both sales and marketing people. It definitely surprised me. But, once you read this article by Marketo (excerpt below), it becomes more...
View ArticleClik here to view.
Thoughts on ‘B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges’
This blog post by Michele Linn from Content Marketing Institute tries to answer a question by our own Andy Detweiler. Thus, I want to be one of the first to curate it. She mentions “curation” under the...
View ArticleClik here to view.
Learn Why Statistics In Your Content Won’t Create More Sales
Statistics and Content Marketing In a new report from the B2B Content Academy, 71% of B2B decision-makers claimed articles or sales presentations littered with statistics did not provide true...
View ArticleClik here to view.
Learn How Content Curation Can Lead To More Sales
In discussions surrounding content curation and content marketing, the concept of “thought leadership” gets thrown around a lot. But what does that mean from a sales standpoint? After all, it seems...
View ArticleCuration Marketing Is Now Mainstream
Utilizing content curation marketing as a supplement or accelerator for your content and inbound marketing efforts has officially reached mainstream status in B2B marketing. I cannot pick an exact date...
View ArticleClik here to view.
The Problem and Benefit of Content Curation: How Curation Done Poorly Makes...
Use Curation To Be The Guide For Information Overload Most every content curation article on the internet includes the same qualifier at some point. The author, whether writing wholly in favor or...
View ArticleClik here to view.
More Website Traffic Does Not Equal More Leads or Sales
More website traffic is always a good thing for your company, right? Well, sorry to say, not always. Thus, a more appropriate title might be “More website traffic does not necessarily equal more leads...
View ArticleContent Alone Is NOT Enough Or Content Marketing
The advice by Eugene Farber at the Content Strategy Hub in his blog post “Avoid this Awful Advice to Get the Most out of Your Content” is spot-on. Content creation is not always the answer. Your...
View Article
